Electronic music producers can find a wealth of lessons on becoming a successful artist in what Grace Jones did at last weeks Diamond Jubilee concert in London. Grace Jones stunning hula-hoop performance of ‘Slave to the Rhythm’ was brilliant display of a music artist creating a unique artist identity and news worthy story. Successful music producers know the value of a good artist identity.
The song is a classic, yet the concert was full of great artists playing classics. Yet who go all the headlines and tongues talking during and after the concert? Grace Jones.
Why? Simple, she did something unique and exciting, which aligned with her artist identity. Since she first made waves with disco hits and then her androgynous look in the 80s, Grace has consistently presented a clever and unique identity. One aimed to shock and entertain, which people always remember. Her identity is also congruent with the sounds used within her songs. This type of performance wouldn’t work for just anyone though. Performance stunts need to be congruent with the identity your audience have of you through your music and any other presence. The video below shows the performance for those who haven’t seen it;
As an electronic music producer in the digital age the ability to create an identity for your music is key. Every music producer and artist has an identity – encapsulated by your image, style of presentation and doing things. How widely APPEALING your identity is and how well it is managed, is directly proportional to your SUCCESS…at everything you do.
The Complete Music Producer book provides 6 simple steps for you to define your artist identity. You can check out the free ebook guide here or send your music skills soaring by purchasing a copy here