What does your music production say to listeners? Is your music creating the excitement you think it is?
Today the world is increasingly saturated with the noise of mediocre music productions, which is also obscuring the great music. Following are some thoughts to help us all ensure our music productions excite the listeners. I’ve recently being reviewing what I’ve done before, what worked, what music didn’t. Along with how my music production tastes have changed during the time of producing music under my Dark Room Robot guise, and what we’re making now under our Nightscape moniker. …
The easiest way to describe your music (or service or product or cause) is to outline how it’s different from the competition. You can find this all the time in marketing… song X is like song Y but techier, more bass, hookier chorus, it’s designed to be played in club X, supported by artists X,Y,U in scene blah etc
However, that doesn’t express why you wrote the song in the first place or how you intend it to excite listeners. It doesn’t tell listeners what your artistic vision is and why they should buy into you over another music producer. Why should they listen to you when they already have 6GB and counting of music on their iPod or other digital media centre ?
When you wrote the music something was inspiring you and a feeling fighting to get out. You had to create it to share that emotion. It’s easy to just compare to whats already out there, but is that really going to excite listeners?
Put yourself in the role of the listener. Tell people what it is you intend to create, excite them about the emotion your going to share, how its going to move them, how it’s going to make their day/life better …
If you don’t feel it, how is the listener going to?
Be brutal, ask yourself is your music production adding to the noise or are you making an artistic statement?
Imagine by John Lennon – that’s a statement
Controversy by Prince – that’s a statement
Music is the Answer by Danny Tenaglia – that’s a statement
Sicko Cell by Joy O – that’s a statement
How do you think your past music measures up? and what do you plan to do to make your music more exciting to new listeners ?
Look out for more on this subject and others in our book we’re launching in January 2012 – “Complete Music Producer” – It will feature hot tips and advice on how to develop your own sound and market it. Subscribers will be getting a discount too… so signup if your not already